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Capability · To the Mailbox

Microsite hosting and order capture

Request pages and product microsites for sampling and promotional programs, designed, hosted and managed by the company that packs and mails what they order.

Start a program briefRead the Sanofi program
Built for
Sampling and promotional programs
Orders flow to
Fulfillment in the same plant
Reporting
Request data in real time
Proven on
Sanofi Xyzal sample program

Overview

The front door of a sampling program

A sampling or promotional program needs somewhere for people to ask for the product. We can stand up that request page and feed its orders straight into fulfillment in the same building.

Trying to reach a target market or want to showcase a high-traffic product or service? MGA Innovation is a full-service provider of product microsite design, development, hosting and management. Work with us to drive a positive user experience (UX) and target buyer personas that earn you more conversions and revenue.

We’re your digital product partner, too

Being fully integrated means more than serving our customers with the physical work of contract packaging, printing, sampling and fulfillment. We will help you enhance your products with end-to-end marketing: product microsites and interactive web pages.

How it runs

From request to mailbox

How an order-capture page works inside a sampling program, using the Sanofi program as the pattern. At every step, everything the page gathers is accessible to you in real time, so you can make decisions while the program is still running.

  1. Request

    A consumer reaches the request page and asks for the sample.

  2. Screen

    Duplicate requests are caught at the door. On Sanofi’s program, the landing page eliminated customers ordering duplicate samples.

  3. Pack

    Requests flow to the floor, where the sample packs are kitted and addressed.

  4. Mail

    Packs go out on a set cadence (weekly, on Sanofi’s program) to hold the in-home window at the lowest fulfillment cost.

  5. Confirm

    Our end-to-end work runs all the way to the tracking verification your customer receives after an order.

Microsite questions

General notes

  1. What is a microsite used for?

    Considering a separate web-based platform for your digital marketing campaigns but new to product microsites? We’ll help you get started.

    Maybe you have a brand you want to portray to a target audience, or a unique web design on a dedicated landing page or cluster of a few pages. If you want to highlight important elements of your online presence, we recommend creating a product microsite, usually on a separate domain from your primary site.

  2. Who designs and builds it?

    MGA will take care of your microsite web presence so you can focus on creating the best products to exhibit. We don’t simply cater to search engines or copy the most popular look a competitor has. Our team cultivates an individualized brand presence based on your exact specifications and individual needs, and will design and build a custom microsite that shows customers why your product is the perfect fit for their needs.

  3. Where does the request data go?

    Into the request database and from there to the floor; see Systems for how orders and inventory connect.

  4. Is it only for sample programs?

    No. Enhance your next sample program, or boost your marketing of specialized products that can solve consumer challenges, with a microsite hosted by MGA. We even take care of the custom solutions to get those items properly packaged and out the door, including promotional packaging and kits.

Our product microsite services

MGA provides a wide variety of design, development, hosting and management services, starting from initial homepage setup. We guide product microsites and interactive web pages with:

  • Design and development

    Design and development that align with marketing campaign objectives and invite visitors to convert.

  • Management and real-time reporting

    Efficient management strategies that provide real-time reporting of the direct data you use for decision-making.

  • User experience

    A UX that funnels target audiences to a product or service, or to share your brand on social media channels, with strong calls to action (CTAs) and an easy-to-navigate user interface.

  • Secure databases

    Support from secure databases, hosted by our professionals who have experience with structured database management.

Proof

Order capture in a live program

  • An OTC sample program engineered around the postage rate

    A carton designed for the best available USPS rate, mailed weekly to hold a two-week in-home window — then an order-capture page that ended duplicate requests.

    Client
    Sanofi
    Exit
    To the Mailbox
    Category
    OTC allergy
    Mail cadence
    Weekly
    In-home window
    Two weeks

Why MGA?

For 60 years, our team has formed lasting partnerships with industry-leading brands. We understand your target markets, know how to create and maintain product microsites, and work with you to create solutions that reach your prospects and earn their business.

MGA is here to help you extend your digital marketing efforts for special products and brands. Work with our team to build on your brand success.

Contact MGA for microsite development and hosting

Tell us what the page has to collect and what has to ship when someone fills it in.

Start a program briefContact us