Bespoke packaging: designed, printed, assembled and shipped
We work with you on brand-specific packaging that starts promoting your business the moment it is delivered, then assemble it, fill it and ship it from the same building.
- Assembly
- By hand, products inserted with care
- Premier USPS Customer
Bespoke packaging
First impressions matter.
Create a lasting positive impact on your customer with custom bespoke packaging. At MGA Innovation, we work with you to create brand-specific packaging that is designed to make an impression.
MGA has been working with our customers on individualized bespoke packaging for decades. The package is assembled, filled and shipped under one roof, so the packaging and the product inside it never travel between vendors.
The basics
What is bespoke packaging?
Bespoke packaging is a form of enhanced product presentation that goes beyond a simple brown box with bubble wrap. With custom creative design, you can start promoting your business the moment your merchandise is delivered, adding to the product inside and establishing your brand with a unique delivery experience for your customer.
No matter what your business ships, there is a bespoke design for you.
Three approaches
What bespoke packaging can do for a brand
Businesses use it in three ways.
Add to the product
Some businesses use their wrapping to supplement the product itself, such as degradable packets that hold seeds and can be planted directly into the ground.
Promote the brand
Other businesses use shapes, colors and graphics to promote their brand and create a lasting impression from the moment the box arrives.
Communicate your values
Packaging can say what your business believes. Products wrapped in recyclable or biodegradable materials send an important message about your brand’s beliefs and commitments.
What we offer
Design, print, assemble, ship.
At MGA, we will work with you through every stage of the package:
Step 1: Design
Our graphics team works with you to create a look that speaks to your brand and your values: everything from the printed colors to the very shape and construction of your container.
Step 2: Print
We use our machines to print your package exactly the way you planned it.
Step 3: Assembly
Once your box has been printed, our team takes care of the rest. From hand assembling your box to inserting your products with care, we make sure your entire package is complete and ready to go.
Step 4: Ship
MGA is proud of our decades-long relationships with shipping professionals. Your bespoke packages leave our facility quickly and efficiently, and we work with you so your package ships at some of the lowest available rates. See how postage comes down.
Every step of the way
The right box for the product, and for the brand.
At MGA, we are dedicated to helping you find the best packaging choice for your products while making sure the box itself elevates your brand and is consistent with your marketing. We will be with you every step of the way to create bespoke packaging that is affordable, effective and impactful.
Before the first call, it helps to know where the product will be sold, who it is for and what your brand requires. Our package design tips walk through those questions, and the what we need to quote checklist lists the rest.
On the line
The processes behind a bespoke package
| Zone | Process | Equipment |
|---|---|---|
| Production area | CartoningItems enclosed in corrugated, chipboard and folding cartons for retail, sampling and mail. | Kodiak vertical cartoners · Adco semi-automatic horizontal cartoner · PMI Kyoto semi-automatic vertical cartoner |
| Isolated production area | Hand assemblyGlue gunning, ribbons, price tags, glass and porcelain, gift packs and oversized display pieces — work too intricate for machines. | Hand-assembly stations in the isolated production area |
| Production area | KittingSeparate items combined into one unit under one SKU: subscription boxes, promotional kits, sample packs. | Portable custom-built assembly lines |
Proof
Packaging built for the program
Two programs where the package was the brief. For a diaper brand in Canada, MGA developed several packages designed to be filmed as they were opened. The brand chose a plain white outside with a carton printed on the inside and printed tissue paper, and consumers posted pictures and videos of the opening. For Sanofi, a carton engineered for the best available USPS rate.
Taking a diaper brand to number one on shelf in Canada
One of the best known diaper brands was not number one on shelf in Canada. Three program variations over three years later, it is.
- Client
- A leading diaper brand
- Exit
- To the Mailbox
- Market
- Canada, fulfilled from Gurnee
- Duration
- Three variations over three years
- Processes
- Printed cartons, kitting, fulfillment, cross-border distribution
An OTC sample program engineered around the postage rate
A carton designed for the best available USPS rate, mailed weekly to hold a two-week in-home window — then an order-capture page that ended duplicate requests.
- Client
- Sanofi
- Exit
- To the Mailbox
- Category
- OTC allergy
- Mail cadence
- Weekly
- In-home window
- Two weeks
Related capabilities and guides
- Promotional packaging
Sales kits, media kits, gifts, invitations and launch pieces.
- Hand assembly
Gift packs, ribbons, glass and porcelain: work too intricate for machines.
- Subscription boxes
A custom box designed, printed, filled and shipped every cycle.
- Cartoning
Corrugated, chipboard and folding cartons on our cartoning lines.
- Custom package design tips
What to decide before the dieline.
- Promotional programs
Branded kits, media kits and bespoke packaging, planned with the rest of a retail program.
Start your bespoke package.
Packing and shipping happen under one roof at MGA. Our bespoke process gets you quality design and production at a price that makes sense for you. Contact us to get started today.